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The Notoriety

California Grocers Advocate :: Chain Store Management :: Del Monte Advance News
Pacific Coast Review :: Wholesale Grocer News
:: The California Retail Grocers' Advocate

The San Francisco News, Retail Cooperator
July 9, 1933
:: VOL 18 NO.4
Leading Headline :: 7 000 At Grocers' Picnic
Second Headline :: PICNIC DRAWS S.F. MERCHANTS
Third Headline :: Rainbow Stores Hold Fourth Annual Affair
Fourth Headline :: EXCLUSIVE-Complete A. Ph. Convention Program on Page 9

The Rainbow Stores, sponsored by the V. Traverso Co., wholesale grocers, gave their fourth annual picnic on Saturday, June 25. Seven thousand people were there-grocers, their families, their customers, the manufacturers, their families, and "everybody."

Enjoy Fun
They cam from as far as San Rafael on the north, and Monterey on the south_7000 people-to enjoy just about the finest picnic people ever held by any grocery organization on the Pacific coast at any time in our remembrance.

In the morning a ball game was enjoyed in which the grocers carried off the "honors" with a 26-10 score, and in the afternoon the grocers again beat the manufacturers in the tug-of-war, a regular event at the annual picnic.

Music Furnished
Many games and races were enjoyed by young and old and a first class orchestra, through the courtesy of the California Baking Co., furnished dance music all the afternoon.

Chain Store Management
September 1935
:: Page 8
About the Rainbow Banner

Pacific Coast Review
November 1939
:: Page 39
Construction Begun for New Spreckles-Russell Plant

August 1941
:: Page 31
Fact-finding Survey by Rainbow Stores

California Grocers Advocate
December 1938
:: Page 8
Salesmanagers Visit Treasure Island! :: Jack visits Treasure Island before the opening of the '39 Golden Gate International Exposition
Golden Gate International Exposition 1939 Ticket - Click to learn more about the event
November 1, 1940 :: Page 17
Ascherman Named President, Sonoma County Association
Jack was the thrid speaker (second column)

October 24, 1941
:: Page 131
Grocers' Convention in Chicago :: Note number seven
Page 131 of California Grocers Advocate 1941
Traverso Archives
October 24, 1941 :: Page 132-136
Report of Equalization Committee, By Jack Traverso, Spokesman for Committee
PDF of Report

Del Monte Advance News
February 1940 ::
Page 3
Rainbow Stores Make Big Success of Del Monte Sale

The Wholesale Grocer News
May 1941
:: Page 29
House Cleaning Sale

The California Retail Grocers' Advocate
November 4, 1932 ::
Page 12
Rainbow Grocers Hold Watsonsville Banquet


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