Marketing activities are numerous and varied because they basically include everything needed to get a product off the drawing board and into the hands of the customer. The broad field of marketing includes activities such as:
  • Designing the product so it will be desirable to customers by using tools such as marketing research and pricing.
  • Promoting the product so people will know about it by using tools such as public relations, advertising, and marketing communications.
  • Setting a price and letting potential customers know about your product and making it available to them.
PBS is able to assist you with:
Marketing     •     Desktop Publishing